Brandon Hyman brandon@brandonhyman.com +1 (323) 388-3508 Brandonhyman.com SUMMARY ========================================================================= Experienced senior product designer with a demonstrated history of identifying user needs through exploratory research, leading multiple products from concept to launch as a part of a cross-functional team, and using storytelling to present a vision and articulate design rationale informed by data and research. Skilled in mobile design, conducting and synthesizing user research, and quickly learning modern design tools like Figma, Framer, and Sketch. EXPERIENCE ========================================================================= Dropbox | Senior Product Designer December 2021 - Present * Led design for multi-product onboarding and activation experiences across Dropbox products. * Increased traffic to a platform for digital creators by 96.5% through targeted entry points based on user behavior and A/B testing. Zillow | Senior Product Designer March 2021 - December 2021 * Made data-informed design decisions within an established design system to create features aimed at improving the way renters find their next home. * Collaborated with and maintained positive relationships with designers, engineers, and product managers. Hulu | Senior Product Designer January 2020 - March 2021 * Made significant contributions to the product roadmap through initiating, defining, and leading five innovative cross-platform features that drove meaningful impact to the business. * Co-led a Responsible Innovation Lab which generated 18 design-led initiatives across 25 regular participants, with 3 projects exiting the lab successfully. * Profile and notification design strategy led to mobile viewers using the app more frequently, with a 1.53% lift in visit days per visitor and a 2.03% lift in visit days per sub. Additionally we saw 1.3% lift in sessions per visitor. Hulu | Product Designer January 2017 - January 2020 * Launched three major revenue-driving and subscriber-growing features across living room (OTT) and mobile applications focused on personalization. * Led the design for several native iOS and Android app features and contributed founding UX principles, values, and UI components to a mobile design system. * Led cross-departmental workshops and development of ideation and collaboration frameworks. * Co-founded design ethics board and responsible innovation lab; these spaces aimed to nurture and support design-led initiatives. * Increased net mobile app usage and watch time by ~7% by leading design for a feature enabling downloads and offline playback of streaming content on mobile devices Live Nation | Email Production Specialist February 2016 - January 2017 * Managed email production and made data-informed UX recommendations to 30+ high-profile brands. * Improved email production efficiency by 45% via automation after studying an enterprise user base. * Oversaw adherence to regulatory requirements as they relate to providing a better user experience (e.g., privacy regulations, CAN-SPAM Act, data management, etc.). FilmTrack (Acquired by City National Bank in 2019) | Project Manager (Marketing) April 2014 - December 2015 * Spearheaded UX improvements to prospect communication strategies while overseeing the brand’s digital and physical presences. * Overhauled a remote training experience to produce a 115% QoQ increase in new user enrollment and a 75% reduction in directly related support resources. EDUCATION ========================================================================= James Madison University B.A. Media Arts & Design, 2013 SKILLS ========================================================================= Figma, Framer, Sketch. HTML, CSS, Facilitating workshops, User research, Project leadership, Design systems, Data-informed design, Design strategy, Wireframing, Prototyping, Mentoring